Before getting into deep insights of the foreseeable future of the industry, I must say there is something I have learned of forecasting and learning about the future: I have to know what is happening now. For this reason, I will have a small introduction of the present and what has led the fashion industry to where we are today.

So, what exactly is emerging from a chaotic period of time when we are in a middle of a worldwide pandemic, never-ending lockdowns, questionable elections, more than ever influential LGBTQ and Blacklivesmatter movement, staged riots, continuous protests, ongoing climate crisis, “Seaspiracy”, bushfires and explosions?
Wait, it is not over. An experimental vaccination program is forced on us while an irreversible AI revolution is happening. Our feed, mailbox, search engine is flooded with personalized ads that call to action. Shop now.
Can we go back to normal? Not really. Thanks to variants, lockdowns and massive upcoming restrictions affecting and blaming the healthy unvaccinated we will keep social distancing, staying at home and staying safe. One question: Do you think it is a coincidence that 5G technology was laid out simultaneously with the Covid breakout?
We are doomed to be online:
To work
To socialize
To shop
To consume everything possible online (entertainment, sport, games, conferences, workshops etc.)
And the supply is here to cater to the new consumer needs.
AI is working on our big data to customize every possible service to be consumed and voliá the “Big Brother” of the human population is created. There is facial recognition, emotional recognition, voice assistants and so on… to track our life inside out. An unprecedented exchange of data and knowledge around every single aspect of human behavior is being collected.

I have already mentioned in my posts earlier that I feel pretty attracted to the work of the Hungarian designers. In this post you are going to find ‘THE’ ultimate skirt which will bring a sparkle to your wardrobe for sure!

  THE FOUR is an independent Budapest based label known for its bold yet subtle creations. Uniquely it is formed by tree young minds Anett Gálvölgyi, Anna Zsófia Kormos and Márton Miovác. Every creation of them is tailored for women who seek a new kind of femininity,  and each piece is combined by contrasting elements that are remixed into something daring and sophisticated.